Built by Roofers Who've Scaled, Systemized & Sold
This isn't theory.
It's 20+ years of roofing industry leadership — now engineered into a system for you.
Jeff Richfield's Story
Jeff didn't start as a tech guy.
He started as a roofer.
For over 20 years, he built roofing companies from the ground up — hiring crews, managing leads, closing jobs, scaling teams, and eventually selling businesses for 7 and 8 figures.
But the real turning point wasn't selling his first company.
It was building systems that made him irrelevant.
Systems that ran sales.
Systems that followed up on leads automatically.
Systems that booked jobs while he slept.
And when private equity knocked on his door, they didn't just buy a roofing company.
They bought a machine.
That's what Roofers United exists to build for you.
A business that runs without you. A business that's worth buying.
Why Roofers United Exists
To help roofing business owners build companies worth owning — and worth selling.
Legacy
Build something that outlasts you. A business that creates wealth, not just income.
Freedom
Stop being the bottleneck. Automate, delegate, and get your life back.
Systems
Proven playbooks built by people who've done it — not consultants guessing.
The Roofers United Team
Former operators, AI engineers, CRM specialists, and roofing veterans.
We're not a software company that happens to work with roofers.
We're roofers who happen to be great at systems and AI.